Los Angeles Lakers point guard Lonzo Ball was the talk of NBA summer league, and not just for the sensational play that earned him MVP honors. The No. 2 overall draft pick played six games in Las Vegas -- in five different pairs of sneakers. But when the regular season tips off in October, Ball will almost certainly be lacing up the Big Baller Brand ZO2s, the shoe that drew more attention for its price point ($495 for most Nike Air Presto Donne sizes) than its look or performance.Ball's path to taking the court in a sneaker from his family's own brand is Nike Air Max 2017 Dam unlike anything seen before in the big business of athletic sneakers. Thanks largely to the cultural impact and lifestyle crossover that has spawned subcultures of avid collectors off the court, the U.S.-based sneaker industry now generates $17.5 billion in revenue annually -- and that's the market Lonzo's father, LaVar Ball, and his Big Baller Brand are trying to disrupt.Can they pull it off? And what's it going to take to do it? Here is everything you need to know about how things work behind the scenes in the sneaker industry and how the Big Baller Brand is trying to change the game:How does a partnership between a shoe brand and an athlete typically work?Brands look to sign incoming rookies to four-year endorsement Moncler Manteau Homme deals. If a brand feels strongly about a player, it might even offer a five-year length, as was the case with Nike Air Max 90 Femme recent top picks Ben Simmons, Andrew Wiggins and Anthony Davis.The money is paid quarterly to the player through his representation's agency. But if a player has his own signature shoe, he can earn an extra 5 percent royalty on every item sold bearing his signature logo, and an even higher signature royalty percentage on products sold in China. In some cases, a player will even have a couple hundred thousand dollars of his sneaker deal slotted toward funding an AAU team.

At the end of each rookie shoe contract -- typically Sept. 30 following the player's fourth or fifth NBA season -- the brand can also utilize its "right Adidas Superstar Mens of first refusal" and match any new endorsement offer from a competing brand.What is the process of Nike Air Vapormax Womens creating a signature shoe? How long does it take?The standard industry timeline for a signature shoe is anywhere between 12 to 18 months. Clearly, Big Baller Brand is working with an accelerated window to create its first ZO2 sneaker. The company began working on the shoe while Lonzo was still at UCLA.The initial design time can take three to four months, with an athlete and designer meeting in person, exchanging email and even talking on FaceTime to go over design options, materials and colors. There's a bit of buffer time to also allow for updates to a design if the player dislikes the early progress, or even worse, hates the shoe altogether, which happens far more often than you'd expect.The middle portion of the process AAdidas Superstar Dames Zwart allows for the shoe to be "wear-tested" -- a detailed undertaking in its own right that Big Baller Brand Nike Air Max 2017 Donne is just now working through, as Lonzo only began playing in prototypes of the ZO2 during summer league. Nike, Under Armour and Adidas work with their sponsored Division I college partners to test sneakers a year out in closed practice settings on youthful and explosive players, aiming to emulate the speed, power and forces exerted onto a sneaker by the world's best athletes at the NBA level.The signature athlete will typically try on his future sneaker more than a year in advance, and then play in a prototype version during closed practices in March and April before the shoe's release in the fall. From a resources standpoint, it'll be some time before Big Baller Brand is able to house the facilities and technology that other Nike Air Huarache Donne brands have at their disposal.What are the costs of making a basketball shoe -- and why is the ZO2 so Adidas Superstar Dames Wit expensive?

In addition to the salary costs of a design team (most brands have as many as five or six dedicated basketball designers), there are also well-compensated executive, marketing, player relations, public relations and social media staff to account for. During the course of developing a shoe, the brand will have to eat the cost of producing prototypes and updating revisions along the way. The team will also typically fly to Asia twice per year to spend a week working on the shoe at the factory. Those costs can add up, and then there's the cost of actually producing the shoes for retail.This is where things get tricky for Big Baller Brand and make the venture so ambitious -- and similarly impressive -- to even try in Nike Air Max Command Damen the first place. The upper portions of sneakers are normally composed of several panels that are stitched and Nike Air Max 90 Dámské černé melded together. The pricing is simply based on the quality of materials selected and the complexity of the design to construct them all together.The bottom part of the midsole and outsole, together known as the "tooling," can rapidly ramp up costs. Each size warrants its own separate "tooling mold"