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| Author: | yaya2017 [ Thu Oct 19, 2017 10:12 am ] |
| Post subject: | samenwerkingen en producten |
Young but mighty, GenZ possesses mega purchasing power and large amounts of influence on social media. The latest “Taking Stock with Teens” survey conducted by Piper Jaffray Companies confirmed the ongoing relevance of Snapchat and their penchant for all things athletic.The semi-annual survey polled 6,100 teens in 44 U.S. states – the average age of the respondents was 16 years old. The review aims to collect the latest nuances in spending trends and brand preferences of the demographic.“For the Nike Air Pegasus 89 Damen first time in years, we’ve seen Nike share moderate as a preferred brand. Offsetting Nike Roshe Run Womens this weakness, we’ve seen an unexpected rise in trends like streetwear with Vans and Supreme gaining momentum. In addition, other brands such as Adidas, Puma and New Balance have been capturing more mindshare as teens gravitate towards that 1990s retro look,” said Erin Murphy, senior research analyst at Piper Jaffray.Overall teen spending dropped more than 4 percent, the survey found. Teens are spending less on clothing – potentially conserving funds for experiences, namely dining. “Food ticked down from 24 percent in spring 2017 to 22 percent in fall 2017, but remains larger than clothing at 20 percent,” the report said.According to the survey results, streetwear isn’t going anywhere. Though Nike’s apparel overall spend share slowed, athletic footwear Moncler Coats Mens continues to rise. The report noted that teens are broadening their spending Nike Air Max 2016 Dámské for ath-leisure and streetwear – opting to patron Vans and Supreme.Where are they purchasing? Amazon, mostly. Forty-nine percent of the respondents said that the e-commerce behemoth was their top shopping website (up 9 percent year-on-year). Nike was the second highest shopping website at 6 percent. Teens love to Snap. “Snapchat is the preferred social media platform for 47 percent of teens using the platform – up 12 percent year-over-year,” the report said. And their planning on using their newly purchased iPhone to access the social channel. Eighty-two percent of teens – a survey high – said that they plan to have an iPhone as their next smartphone.Launching YouTube campaigns will continue to grow in importance to reach Generation Z. “Streaming continues Moncler Jackets Womens Black to gain teen video share as preference for linear TV declined 2 percent since Nike Air Pegasus 83 Femme last fall,” the report said.The NBA season is finally underway, and Nike is making the Nike Air Huarache Womens most of its new partnership with the launch of customizable Air Force 1s for all 30 teams in the league.Whether you’re a fan of the reigning champion Golden State Warriors or are pining for the return of New York Knicks glory days, Nike’s got something for each and every hoops fan with this release.Here, the Air Force 1 gets updated with official team branding and colors along with premium tumbled leather uppers. Each team’s logo appears in the form of an embroidered badge at the heel, making these customizable kicks the first Nike shoes to feature the official logos of all 30 NBA teams.Both the sneaker’s high and low-top variations are available to customize to the Adidas NMD Femme owner’s desire, allowing fans to create home, away or all-new color combinations Nike Air Huarache Dámské inspired by their favorite teams.Nike recently released another collection of Adidas Superstar Dam Rosa NBA-inspired Air Force 1s ($100; nike.com), however those styles lacked the official logos and uniform colors of the options available here. Launched on Monday, the line features evening shoe styles inspired by the gloss and glitter of Old Hollywood, with classic stiletto heels and different types of thin, wraparound straps.The Red Carpet capsule will be made for the brand’s Imagine line of evening and special occasion shoes. The new line was launched as part of Vince Camuto’s efforts to branch out into the luxury market with more glamorous, special-occasion heels.Designed to appear at once sleek and minimalist, the shoes come in a range of neutral colors meant to complement a stunning red carpet dress. With its classic colors and silhouettes, Vince Adidas Superstar Homme Camuto’s special occasion shoes have been worn at various events by celebrities such Nike Air Max 2017 Femme as Taylor Swift, Emily Blunt, Tory Burch, Jessica Simpson and Julianne Hough.Some featured styles include a stiletto mule with patented green leather detailing, sky-high mules, d’Orsay heels, satin blue pumps, and heels with asymmetrical black ankle straps. |
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