Knowing what, when and how to use the proper communication channels ensures your messages will reach as many residents as possible.
Your audience determines the platform and medium your communications take.
“It’s important to know how your audience responds to information and how they want to receive it. For example, an email isn’t effective if people don’t have an email account. We have to understand our audience in order to communicate with them appropriately,” says Avery Cox, Director Business Development, FirstService Residential Alberta.
The channels available to you may include email, social media, your management company’s communication portal, community website and newsletter, text messages, phone calls, flyers, bulletin board announcements and board meetings. Becoming familiar with them will allow you to spot opportunities and identify gaps where people aren’t receiving enough information.
Emails win for fast messaging to a large group, where readers quickly read, act on and can save for the future. They also allow you more space for background information or complex ideas.
For a brief, more urgent communication a one-page flyer may be more appropriate.
Phone calls excel for succinct requests and replies to individuals, speedy updates, short reminders, check-ins, and speaking about more complex information.
Conversely, it can be expensive mailing hard copies of large reports, so the communication vehicle may need to change.
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